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In Case You Missed It: Webinar – Future Growth of Lawn, Landscape, and Irrigation Industry

Recently, Central hosted a private webinar with leading industry consultant, Jeffrey Scott, to discuss the business, sales and marketing strategies to keep your business healthy today, and in the future. The Central team, including ownership and other leaders, joined Jeffery to share experience and insights on the future of the industry. During the webinar, Jeffrey covers how our industry is …

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Ask the Expert: Emerald Ash Borer Control Solutions

For nearly two decades, we’ve seen an increase in infestations of the Emerald Ash Borer (EAB). This insect attacks and destroys one of the most prevalent tree species used in urban and suburban settings, the ash tree. Known as a favorite for its colorful fall foliage and consistent canopies, the ash tree is popular among home owners. How deadly can …

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5 Digital Marketing Trends During Coronavirus and Beyond

2020 has brought a lot of change, quickly, to many areas of our lives and businesses. This is true even for marketing and consumer purchase behavior. We are seeing a different consumer because of the sudden increase of people being indoors. This has led to a change in lifestyle where consumers have shifted to spending more time online than before. …

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Ask the Expert: Managing Summer Turf Stress

Summer is just around the corner and that means we’re headed for hotter temperatures throughout the country. Unfortunately, the extreme temperatures of the summer season can often cause a lot stress to turf. A previously lush and vibrant lawn can dry out and go dormant without proper focus on health and irrigation. Two of the most common conditions lawns succumb …

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2020 Tick & Mosquito Report, Plus Effective Solutions for Control

As we approach official summer in just a few short weeks, we are already in the height of mosquito and tick season throughout the country. June and July boast the highest months for pest infestations. In the last decade, illnesses from mosquito and tick bites have tripled in the U.S. according to the CDC. Cities across the Northeast, Southeast, and …

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4 Key Areas to Focus Now that Customers are Spending More Time at Home

This year things have changed rapidly from our regular normal. People are spending more time at home and any planned vacations have likely been postponed. Airlines have seen sharp decreases in travel and this looks to be true moving into the summer months. As people have been confined to their homes the last several weeks, they have a new appreciation …

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Ask the Expert: 6 Tips for Marketing During Coronavirus

As a business owner, you’re used to maneuvering through challenges and finding the right solution for your employees, customers, and business. However, few things prepared us for COVID19 and the challenges that all of us have had to face in the last several months. Nevertheless, you’ve figured out ways to adapt your daily operations, you’ve found solutions for your team …

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Ask the Expert: Solutions for Insect Control – Surface and Subsurface

With a mild winter and a wet spring, we’ll need to be ready to combat an uptick of grub and insect infestations. We know that prevention and early control, whether for weeds or insects, is key to making sure your customers lawns look good all season long. However, with a delay to the start of the season because of COVID-19 …

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20 Tools & Resources for Your Office Team

Whether your office team is large or small, they work to support your business in many areas from bookkeeping and accounting to customer service, human resources, marketing and beyond. In smaller offices, one team member may even be responsible for multiple functions of the business. Keeping your team up-to-date on the latest and greatest in their areas of expertise [or …

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Ask the Expert: 4 Tips for Virtual Selling & Your Remote Sales Team

Earlier this month, we shared an article for communicating with your customers during COVID-19. We spoke about different ways to communicate with your customer by sending the right message, talking about safety, discussing things that are important to your business, and utilizing technology and virtual communications. This last piece virtual communications, is critical now during the current situation we are …