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Ask the Expert: Best Practices for Fall Weed Control

If you’re looking for a weed-free lawn next spring, Fall is the perfect time to start thinking about controlling weeds in turf; in fact, it’s the best time to start the control of the most difficult of weeds. Many experts consider fall weed control to be more effective than waiting to tackle weeds in the spring. Check out these three …

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Ask the Expert: 4 Tips for Landscape Lighting Maintenance Agreements

Days are getting shorter, kids are headed back to school, and summer is coming to an end. For our industry this means that landscape lighting season is upon us, and there will be an uptick in new installations and upgrades for existing customers. Last month, we shared tips for marketing your outdoor lighting services. This month, we asked Kevin Adams, …

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Ask the Expert: Grass Seed Insurance – Why Do You Need it?

From Bob Hartman If you are reading this article, chances are you are already aware of some of the challenges in the seed category this year. There will likely not be enough seed to meet the demand this fall and going into spring. It’s also possible that some seed varieties may not be available all season. Seed growers in the …

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Using Video in Your Social Media Marketing Strategy

People are visual creatures, and that is why social media channels are flooded with photographs. Every business utilizes photos to tell their story. They showcase images of job sites, product endorsements, lengthy articles, and colorful sales materials. However, the one thing that has the power to stand out the most to a potential client could be a less-used feature on …

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Ask the Expert: 5 Tips for Overcoming Commercial Irrigation Challenges

From Dave Shane: Commercial irrigation contracting has always been a fast-paced world of bidding, deadlines, safety regulations, coordination with other trades, and construction and payment delays. Over the last several decades, commercial projects have changed. They are now more complex. Whether that be larger in scope and components or just more complicated due to the need—these projects now have many …

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7 Tips for Marketing Outdoor Lighting Services

As a business owner, priorities tend to shift and your upcoming marketing initiatives may end up at the bottom of the list or forgotten completely. But with summer nearing an end and back to school on the horizon, now is the time to shift your focus to promoting lighting, outdoor audio, and other fall services. In the past, we’ve discussed …

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5 Recommendations for Capturing High Quality Referrals From Your Customers

A job you are working on is going wonderfully and the customer is thrilled. So now what? It is important to ensure that you cultivate that relationship and find ways to turn their satisfaction into referrals to grow your business with jobs for their friends, family, neighbors, and through online recommendations. But let’s be honest, sometimes asking for referrals is …

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Why Rotate? An Herbicide Strategy.

If it ain’t broke, don’t fix it, right? Unfortunately, this is the approach many LCO Managers and Golf Course Superintendents take with regards to herbicide programs. I get it. As an LCO owner/applicator myself there are a handful of reasons why you continue with what’s been working. Such as… Simplicity and familiarity of sticking with what you have historically been …

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Ask the Expert: Seed Germination, Requires Determination

The upcoming overseeding season is going to experience unprecedented challenges when it comes to seed quality and availability—learn more from our Seed Report. That’s why it is critical to make sure the seed you do have germinates and establishes. We’ve connected with John Huber, our Sustainable Products Manager, for his recommendations on seed germination. From John: So you’re eight months …