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5 Marketing Strategies to Successfully Launch a Service

Last month we discussed finding the right time to launch a new service. Once you have figured out when you are going to launch your new service, it’s time to look at the how. When you launch a new service, you need your excitement to be contagious. Tell people about it early and often. After all, it doesn’t matter how …

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Ask the Expert: Turf Renovation 8 Can’t-Miss Steps

We’ve had a tough season with a lot of rain in many areas of the country. Turf has taken a beating this year and we’ve seen numerous issues with shallow roots, red thread and other diseases, surface insects, and lack of nutrients. As we head into cooler temperatures this fall, now is the time to prepare for turf renovation season. …

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How Contractors Are Making Money During a Wet Season

This year we experienced the wettest 12-month period in the US, ever. Much of the country was plagued with excessive rainfall and flooding, and some areas such as the Midwest and Mid-Atlantic saw 20+ inches more than normal. The 2019 season has been a rough one. Landscape contractors from Chicago to Boston to Atlanta and beyond have felt the effects. …

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Ask the Expert: Advanced Installation Techniques for Landscape Lighting

Over the past few months, we’ve connected with Glen Nyhuis, Central’s National Lighting Director, on what you need to know about lighting. We spent some time getting Back to Basics on the technical side to make sure that your lighting installations were back on track for the season. And, we’ve discussed 3 ways to grow your sales with lighting design. …

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Timing is Everything: When to Launch a New Service

You’re excited. You’ve been talking about it for years and now it’s finally a reality. You’ve done the research. You’ve sourced and stocked the necessary products, tools, and equipment. You’ve trained your team. You’re ready to pull the trigger. You’re ready to launch a new service to your customers. But when is the best time? And, how can you be …

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Easier & Faster 2-Wire Troubleshooting with As-Built Drawings

Over the past couple months, we’ve shared several resources about troubleshooting 2-wire irrigation systems. These resources have included tips for troubleshooting with a multimeter, manufacturer-specific guides, and access to Central’s Two-Wired Decoder Hotline. This year in particular, has been a rough year and our two-wire experts have been in the field helping to troubleshoot and solve issues for our customers. …

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Increase Your Sales with 5 Easy Website Updates

Your website is the most important marketing tool for your business. Even more important, it acts as your storefront and many times it’s the first interaction potential customers have with your business. Remember, first impressions matter. In the past, we’ve covered several marketing tips to help your business grow from setting up your Google My Business Page to engaging with …

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New Developments: Roundup Lawsuit, Plus 3 Alternatives to Glyphosate

As the weeks go by, the Roundup lawsuits continue to make headlines. Just two weeks ago a couple in California was awarded $2 billion (yes that’s billion) in punitive and compensatory damages after the couple alleged that the glyphosate in Roundup caused their cancer. Lawsuits continue to mount throughout the US and worldwide, with Bayer now facing more than 13,400 lawsuits …