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3 Alternatives to Glyphosate & Roundup

More and more, our customers are asking pressing questions about what chemicals go on their lawn. Especially with the recently negative news coverage our industry has seen with the Roundup lawsuit. Our customers worry about their kids, their pets, and the environment—and they want to make sure that the chemicals that go on their law are safe. Beyond the Roundup …

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Industry Alert: Your Customers Want Them – All Natural & Family-Safe Products

Our industry is ever evolving. More and more, our customers are driving purchase behavior—especially when it comes to all-natural, organic, sustainable, and low environmental impact options. Sustainability and organics are big business. Companies from Amazon and General Mills to UPS, Motorola and beyond—are investing in organics or putting sustainable practices in place for their customers. If major global companies are …

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Ask the Expert: Make Your Organic-Based Programs Successful

We’ve asked John Huber, Central’s Organic and Sustainable Products Manager, to share his insight on how to make your organic-based programs successful. Read below: Each year, more than 60 million tons of fertilizers are applied to the soil in the United States. More than 50 million tons are being applied to agriculture, while professional landscapers and golf courses only apply …

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Millennial Homeowners: 10 Tips for Capturing Your Next Best Customer

One in three Americans will be millennials by 2020. At more than 73 million strong, millennials are the largest generation. Their sheer size and buying power has a major impact on all areas of our economy—and home ownership is no different. We think of millennials as young kids, finishing up college and starting their careers—this is no longer the case. …

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A Contractor’s Guide to Raising Prices Without Losing Customers

Business is great. How about raising prices. Not sure?  You’re not alone. There are few topics that cause more anxiety [and heartburn]  than raising prices. As we head into a new year with higher material cost, more overhead and labor costs, now is the time to get serious about your company’s pricing strategy. So, how do you raise prices and communicate those increases—without …

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6 Ways Email Marketing Can Help Your Business

Nearly 90% of people check their email at least one time a day with the average person checking fifteen times per day. In addition, more than half of these email subscribers say they have purchased a product from a business after receiving an email from them. If you’re not in your customer’s inbox, you’re missing a giant opportunity to promote …

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Ask the Expert:
5 Things to Know About Organic-Based Fertilizers

If you had a dollar for every time you heard organic, green, sustainable, or low-impact, you’d be relaxing somewhere on the beach because you wouldn’t need to work anymore. The organic movement is no longer a trend, it’s a way of life. Homeowners, especially the younger ones, have come to expect organic or low-impact as an option. Just step into …

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5 Easy [and Effective] Marketing Ideas for Your Business

Nearly 70% of small business owners are responsible for three or more areas of their business, including marketing. Couple that with a complex and challenging industry like landscaping, and it’s no wonder why it feels like there are never enough hours in a day. As a landscape professional, you didn’t get into business to be a marketer. However, marketing is …

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Embrace Technology as You
Prepare for Irrigation Start-Ups

As you prepare for irrigation start-ups, now is a great time to evaluate your customers’ systems and look for opportunities to upgrade outdated equipment and add-on new technology and services. Today’s homes are getting smarter and home owners want to be more connected to their home systems. Our focus is to guide and educate you on the newest technology trends …

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How to Make New Hires Successful Quickly

The candidate said yes! How do you convert your new hire’s excitement and enthusiasm into a great productive start? Most new hires decide if they’re going to stay within a couple of months of starting the job, so making the connection early is a great way to ensure the candidate stays with you. More importantly, getting your new hire through …