Central Turf & Irrigation Supply

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How to Sell Aeration Services

Are you in the middle of planning for your fall aeration marketing campaigns? Or, do you provide aeration services but don't know how to market them? Central can help.

Aeration is not only fantastic for plant and soil health, but for your wallet too. It's an excellent opportunity to sell to your current lawn care customers. Not only do you know that your customers appreciate their lawn, they also know and love your company. Upselling to current customers rather than selling to cold prospects will mean a higher return on investment for your marketing campaign.

Some benefits of aeration are:

  • Improved air exchange between the soil and atmosphere.
  • Enhanced soil water uptake.
  • Improved fertilizer uptake and use.
  • Reduced water runoff and puddling.
  • Stronger turfgrass roots.
  • Reduced soil compaction.
  • Enhanced heat and drought stress tolerance.
  • Enhanced thatch breakdown.
  • Improved resiliency and cushioning.

    Here are some tips for a successful aeration marketing campaign:

  • Start with direct mail or telemarketing. Be sure to include an offer to entice your customers to give aeration a try.
  • Send an email newsletter or blog post to current customers, highlighting the benefits received from aeration.
  • Consider sending out prepay letters for the remainder of services along with aeration to current customers. You could also send out a prepay letter specifically for aeration. Whenever you send out a piece, following up with a telemarketing campaign to those customers that received the direct mail item will increase your return on investment significantly.
  • Tweet and post the benefits of aeration, two to three times per week, during your marketing campaigns.
  • Let us know how we can help you sell aeration services this fall.